Wholesale guides
Plain, step-by-step guides for founders selling their brand into stores. Each one uses AI tools you may already have.
How to make a wholesale line sheet
What goes on it, step by step, plus a free AI check. How to find boutiques to carry your brand
A short list of real stores that fit, not 300 that don't. Wholesale follow-up emails
When to send them, what to say, and two short templates. How to set wholesale prices and terms
Simple margin math, keystone, minimums and payment terms. How to write a pitch email to boutique buyers
Short, personal and true, with a template you can copy. Trade show follow-up
What to do in the 48 hours after a show, from business cards to sent notes.
What goes on it, step by step, plus a free AI check. How to find boutiques to carry your brand
A short list of real stores that fit, not 300 that don't. Wholesale follow-up emails
When to send them, what to say, and two short templates. How to set wholesale prices and terms
Simple margin math, keystone, minimums and payment terms. How to write a pitch email to boutique buyers
Short, personal and true, with a template you can copy. Trade show follow-up
What to do in the 48 hours after a show, from business cards to sent notes.
Get the free Founder's Wholesale Checklist
Eight parts of selling into stores on four pages, each with one AI prompt you can copy. Plus The Sell-In, one short wholesale email every Tuesday.